As the Tour Sponsorships Manager, you will be responsible for identifying, securing, and managing sponsorship opportunities across all tour dates and cities. You’ll develop compelling sponsorship packages, build strong relationships with brand partners, and ensure delivery of all sponsorship obligations. This is a high-impact role requiring creativity, negotiation skills, and cross-functional collaboration. Responsibilities include owning and managing overall sponsorship sales & strategy, identifying and pitching to prospective sponsors aligned with each tour’s audience, values and financial needs, developing and executing comprehensive sponsorship strategies to meet revenue targets, creating tailored sponsorship packages and presentations for potential partners, serving as the primary point of contact for all sponsors before, during, and after the tour, coordinating activation elements, branding, and deliverables across tour stops, ensuring fulfillment of all contractual sponsorship benefits and reporting requirements, collaborating with marketing, production, legal, and operations teams to deliver integrated campaigns, overseeing sponsor branding on promotional materials, digital assets, and onsite at events, tracking and reporting on sponsorship performance and ROI, and providing post-event recaps to sponsors, including data, photos, and engagement metrics. Requirements include 3–5+ years of experience in sponsorship sales or partnership management, ideally within tours, live events, sports, music, or entertainment, proven track record of closing high net sponsorship deals and managing brand partnerships, strong presentation, communication, and negotiation skills, highly organized, self-motivated, and capable of managing multiple projects simultaneously and working under pressure, extensive existing relationships with brands and brand agencies, experience with B2C experiential marketing campaigns, strong understanding of contract negotiation and sponsorship legalities, and willingness to work nights, weekends, and travel as necessary.
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