Job Description

Join to apply for the Chief Marketing Officer role at Rightworks

Rightworks offers the only intelligent cloud purposebuilt for accounting firms and professionals. Our fullymanaged IT and applications ensure customers have secure, reliable, ondemand access to technology. We provide a curated software ecosystem that simplifies running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by decades of specialized experience in accounting firms, SMBs, and tech companies. Thousands of firms and SMBs count on us to run their business everyday.

Job Overview

Rightworks seeks an experienced and visionary Chief Marketing Officer to lead our marketing organization through its next growth stage. As CMO you will drive brand strategy, demand generation, and customer engagement across digital, enterprise, and partner channels. Reporting to the Chief Revenue Officer, you will play a pivotal role in the GotoMarket leadership team and collaborate closely with Sales, Customer Success, Product, Revenue Operations, and Support to create a unified customer journey.

Key Responsibilities

• Define and execute a bold marketing vision, strategy, and roadmap aligned with company growth objectives.
• Partner with the executive team to integrate marketing priorities with business goals.
• Serve as a market thought leader, anticipating industry trends and competitive shifts.
• Lead integrated campaigns to drive customer acquisition, retention, and revenue growth across multiple segments.
• Oversee digital performance marketing, SEO/SEM, email, social media, and accountbased marketing strategies.
• Optimize marketing spend for measurable ROI that aligns with broader corporate targets.
• Strengthen and evolve the Rightworks brand identity across all touchpoints.
• Direct corporate communications, public relations, and reputation management.
• Position Rightworks as a recognized thought leader in our category.
• Lead market research and competitive analysis to guide strategic decisions.
• Leverage analytics to evaluate marketing effectiveness and inform action plans.
• Advocate for a datadriven, customerfirst marketing organization.
• Build, mentor, and scale a highperforming, innovative marketing team.
• Foster a culture grounded in creativity, accountability, and collaboration.
• Partner crossfunctionally to align marketing with sales, product, and service delivery.

About You

• Proven success developing and leading marketing strategies in highgrowth B2B SaaS or technology settings.
• Deep understanding of performance marketing, brand management, and gotomarket strategy.
• Skilled in organizational leadership, crossfunctional collaboration, and operational excellence.

Requirements

• Bachelor's degree in marketing, Business, or related field (MBA preferred).
• 15+ years of marketing experience overall, with progressive leadership responsibilities managing teams of 10+ employees.
• 5+ years in senior leadership/executive roles (e.g., VP of Marketing, Head of Marketing, or similar).
• Demonstrated success in brand building/strategy, digital transformation, and demand generation.
• Knowledge of product marketing, competitive, BDR and ability to learn new industries.
• Deep knowledge of marketing technology, analytics, and datadriven decisionmaking.
• Exceptional leadership, communication, and interpersonal skills.
• Proven track record of driving growth, scaling teams, and building brands.
• Skilled in customer acquisition, retention, and revenue growth strategies.
• Excellent communication and storytelling skills to represent the company externally.
• Strong collaboration skills for working with executive leadership, investors, and partners.
• Innovative and adaptable, with the ability to thrive in changing market conditions.
• Demonstrated ability to mentor, build, and retain highperforming teams.

Eligibility Requirements

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.

Compensation

The OnTarget Earnings (OTE) range for this role is $260,000$350,000.

Benefits

We offer competitive salaries to recruit the best talent. We provide companypaid short and longterm disability insurance, life insurance, and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!

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