Job Description

Director, Strategic Insights & Analytics

Join to apply for the Director, Strategic Insights & Analytics role at Bacardi .

This is a Direct Search led by Bacardi; applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.

YOUR OPPORTUNITY

In this role, you will be accountable for uncovering and driving insights into action by putting the consumer at the center of every single business decision. You will directly influence brand strategy, planning, and execution by leveraging state-of-the-art capabilities, market intelligence, and business understanding. This role is designed to co-create, activate, and strengthen all marketing optimization tools and processes (including M&E) to drive efficiencies and maximize the return of our advertising and promotions spend across the region. You will be serving as the voice of the consumer, influencers (bartenders, operators and bar owners), distributors, and retail partners by developing a deep understanding of their wants, needs, and desires to influence their purchase and make Bacardi their supplier of choice.

This is a unique opportunity to provide thought leadership and influence stakeholders to make informed business decisions while working closely with a cross-functional team in the region and globally. You will work with cross-functional teams (M & M&E evangelist, Commercial Business Reviews, Marketing Optimization) to elevate the impact of our capabilities for the benefit of the entire organization. You will be based in Miami, Florida.

Responsibilities

• Generate a 360 view of Bacardi brands consumers and shoppers by exploring beliefs, attitudes, and motivations that drive their purchase decision journey.
• Partner closely with Brand Marketing teams and agencies to identify and translate consumer, shopper, and customer opportunities into commercial activations.
• Support the development, optimization, and adaptation of creative assets and media briefs with brand and agency partners.
• Lead day-to-day project management across a wide variety of research methodologies and suppliers.
• Identify, build, deploy and evolve differentiated insights methods and capabilities to provide Bacardi with a unique understanding of shopper, customer, and influencer behavior.
• Source, synthesize, and leverage market, shopper, customer, and influencer data to extract insight-driven analytics for new and existing initiatives.
• Lead, with Brand Marketing teams, a robust Situation Assessment for the Bacardi Brand portfolio as input into the annual strategy process and activity planning.
• Ensure consumer and customer marketing programs and creative assets are informed by current and relevant insights under rigorous testing protocols.
• Influence and lead the agenda for Measurement and Evaluation across brands to drive more effective marketing planning.
• Support Marketing Mix Modeling to maximize ROI by identifying, testing, and implementing new approaches to optimize spend.
• Create regional learning plans with Global Insights teams to cover regional needs in a timely manner.
• Lead the integration of predictive analytics, scenario planning, AI-powered tools, and external intelligence to anticipate market shifts and shape brand and portfolio strategy.
• Drive adoption of advanced analytics toolssynthetic testing environments, real-time dashboards, and automated alertsto accelerate experimentation and enable rapid response to signals.
• Actively influence and align cross-functional teams to embed insights into portfolio strategy, innovation, and revenue growth management.

Skills

• 10+ years of hands-on experience in consumer insights/market research or related field driving impact as a business partner
• BS/BA required MBA highly desirable
• Beverage, spirits or FMCG experience preferred
• Experience leveraging AI, machine learning, and predictive modeling to generate foresight and drive business impact
• Clear communicator who delivers findings in an engaging and concise narrative
• Creative, strategic, and integrated thinker with broad business perspective
• Comfortable utilizing and analyzing various business intelligence sources outside consumer insights
• Experience collaborating with media and creative agency partners
• Ability to manage complex data ecosystems, including external data partnerships
• Ability to synthesize macroeconomic, investor, and M&A insights into actionable recommendations
• Experience in scenario-based planning and synthetic environments for rapid experimentation
• Track record of upskilling teams in AI literacy, data storytelling, and foresight methodologies

Leadership Agility

At Bacardi we value talent with personal attributes that support our 3Fs: Fearless, Family, Founder culture. The following attributes help elevate performance:

• Belonging: Create a culture where people feel valued for who they are and what they can become.
• Self-Awareness: High self-awareness, reflective, understanding strengths, weaknesses, and impact on others.
• People Agility: Ability to relate to people and navigate tough situations to enhance performance.
• Results Agility: Consistent delivery of results in new situations by inspiring teams and building confidence.
• Mental Agility: Critical thinking to solve complex problems with strategic yet execution-focused thinking.
• Change Agility: Curiosity, willingness to experiment, and ability to adapt to change with a growth mindset.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought and capability. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected characteristic. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Us

At Bacardi, we offer a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and more. The program is pay-for-performance and linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Inclusive leave policies

The benefits may vary by employment type, location, and are subject to change. Some benefits may be subject to employee contributions. Incentive plans vary by region, market, function or brand.

Location: Miami, Florida

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