Job Description

Product Manager (SEO & Organic Traffic Acceleration) Join to apply for the Product Manager (SEO & Organic Traffic Acceleration) role at REI Product Manager (SEO & Organic Traffic Acceleration) Join to apply for the Product Manager (SEO & Organic Traffic Acceleration) role at REI Get AI-powered advice on this job and more exclusive features. Overview The Martech Product Management team is looking for a Product Manager for REI’s Technical Search Engine Optimization product space. In this role, you will be driving the product vision, roadmap, discovery, and delivery for technical Search Engine Optimization from both a commerce and editorial content perspective. Overview The Martech Product Management team is looking for a Product Manager for REI’s Technical Search Engine Optimization product space. In this role, you will be driving the product vision, roadmap, discovery, and delivery for technical Search Engine Optimization from both a commerce and editorial content perspective. You'll be working with SEO Program Management, Editorial Content teams, cross-dependent digital product teams, solution and domain architects, a technical team, and UX partners. You'll be expected to own the product vision, and clearly articulate the roadmap to team members and stakeholders. You'll join a fast-paced, growing, and passionate community where you'll be empowered to discover and deliver impactful solutions, and drive the mission of the Co-op. Responsibilities And Qualifications Your Planning & Navigating Requirements Responsible for the capabilities and product roadmap for the SEO & Organic Traffic Acceleration product space, including commerce based SEO and editorial SEO. Articulates the product vision and clearly translates the vision into clear requirements for the roadmap. Ties prioritization methods to strategic objectives and broader Co-op goals. Responsible for a component or set of components with a well-understood set of clients/stakeholders. Leads a team through a process of discovering how to best solve for key opportunities. Encourages and incorporates the feedback of key stakeholders. Leverages qualitative and quantitative data insights to help drive solutions. Consistently advocates effectively for the internal/external customer's point of view from product ideation to delivery. Works daily with a cross functional product and engineering team to deliver solutions that create positive outcomes for our customers and business. Manages a technical backlog of Jira stories and agile ceremonies to drive the ongoing delivery of engineering work against the roadmap. Drives iterative and agile delivery of new capabilities, features and services. Effectively communicates and aligns with multiple product teams and stakeholders to drive towards common goals. Effectively employs the tools and skills of Systems Thinking and understands current technology concepts. Understands and builds out data value streams, identifying and resolving data quality concerns. Proactively assists product team to recognize dependencies, remove barriers and ensure smooth product delivery. Builds solutions that address business needs, taking into consideration the operationalization of new capabilities and solutions. Required Skills & Experience 5+ years’ experience managing technical platforms - or - 5+ years’ experience working on digital consumer products, including 2+ years’ experience as a Product Manager or equivalent combination of education and experience Specific knowledge regarding Search Engine Optimization Experience collaborating with engineers, data analysts, solution & domain architects Experience designing and executing product discovery and product optimization for internal tools and users Technical fluency; comfort understanding and discussing technology concepts, schedule trade-offs and new opportunities with technical team members. Capable of interpreting technical documents, including whitepapers and architectural diagrams, data mapping. Fluency with API design principles, able to clearly communicate platform benefits from API design choices. Proven record of delivering impactful products / services Proven ability to leverage data and insights to make informed product decisions BA/BS in computer science, engineering, related disciplines, or equivalent practical experience Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals. Flexible in one's viewpoints and positions to support the direction taken by others at REI. Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. Consolidates information from various sources including feedback from others to reach sound decisions. Considers the ultimate impact of decisions and actions on internal and external customers. Works smart by setting effective work goals, establishing priorities, and planning well to produce quality work. Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. Clearly conveys and accurately receives information by a variety of methods and in various situations. Builds rapport with all kinds of people inside and outside the organization. Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals. Challenges the status quo, champions change and influences others to change. Preferred Qualifications Specific knowledge regarding Search Engine Optimization for editorial content Experience working with omnichannel retailer / systems Closing At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn. Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile. Pay Range $113,100.00 - $180,900.00 per year Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing Industries Retail Referrals increase your chances of interviewing at REI by 2x Get notified about new Product Manager jobs in Seattle, WA . 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