Job Description

Objectives:

To grow BrainChip’s social media footprint, increase engagement, and implement paid demand generation campaigns.

Description:

This role will oversee the expansion of BrainChip’s organic and paid social activities across LinkedIn, X, Bluesky, and Instagram as well as developer focused channels like Reddit, Substack and medium. Responsibilities include:

• Expand social media reach to Bluesky, Reddit and Instagram platforms
• Research best practices on each platform to increase engagement
• Increase BrainChip's engagement with partner and prospect accounts
• Assist with the development of paid advertising strategy for upcoming campaigns
• Track & report on engagement metrics to identify highest performing tactics
• Respond to activity on BrainChip accounts and field as needed
• Assist in content development such as podcast to increase reach and audiences
• Monitor and listen to industry social account and groups for key topics
• Amplify corporate content with thought leadership
• Identify engagement opportunities and industry influencers

Skills Needed:

• Previous experience with organic social media content
• Mastery of social media platforms: LinkedIn, X, Bluesky, Instagram
• Basic skills in Canva or similar platform
• Ability to work independently and in teams
• Excellent verbal, written, and presentation skills

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